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NUTSA
Art Director with copywriters' skills and Vise Versa
Be Berlin
INSIGHT
Berlin - a city that has something for everyone. Place that embraces diversity.
People from all over the world travel ​come here to experience a city that is
as unique as they are, without judgement, and ​with ​the freedom to
be themselves.
TARGET
European Travelers, between the ages 25-44.
IDEA
OOH campaign showing different free spirited "craziness" that is totally fine in Berlin.
The communication comes with rallying cry to “be yourself” in Berlin to explore your authentic self while being free when there isn't any force of fitting.
Work by: Nutsa Kurdadze, Matthew Gil, Rag Brahmbhattrag
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